Saturday, April 2, 2011

Swimming Against the Steam in Canada

The Tyee is “B.C.’s Home for News, Culture and Solutions” located in Vancouver, Canada.  It is one of the largest regional independent media outlet covering everything from News to Arts and Culture to Opinion news.  
Tyee is Chinook meaning Spring or King salmon of thirty pounds or more. For Tyee it is about swimming against the current like Salmon do each year.  They are known for their investigative articles which present information other news outlets neglect to cover.

In 2009 they received the Edward R. Murrow Award, Excellence in Journalism Award (Canadian Journalism Foundation),Three Canadian Online Publishing Awards (Best News, Best Website Design, Best Community Feature), and they were a Finalist for two Jack Webster Awards: Excellence in Online Journalism and Excellence in Community Reporting.

The established news site is managed by an editorial board including legal and business contacts. Reporters and bloggers write the articles. The site says they recruit journalists who write articles many times about “viewpoints banished from corporate media and shined a light on corners of the province Big Media ignores.”

The site began in November of 2003 and promised readers "at The Tyee you'll find investigative reporting no one else is doing, and fresh viewpoints from all over B.C." They claim they are not owned by any big corporation and advocate the need for investors, advertisers, and funders for their investigative projects. Also, Tyee greatly benefits from free subscriptions drawing in many potential donors who spread the word about the integrity of the site.

Their readership is about 150,000 unique visitors each month. Advertisements cover travel, environmental, online higher education courses and upcoming events. None are from large businesses. 

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